Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes

Apr 23, 2024

The hosts reflect on their podcast journey, including mistakes and insights gained. They discuss the impact of YouTube, engagement rates, and experimenting with episode structures. They brainstorm new show concepts and seek listener feedback on future directions.

58:25

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Episode notes

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Quick takeaways

Feedback from listeners is crucial for a podcast's impact and growth.

Setting realistic goals and measuring success is key in podcasting.

Audience engagement and listener feedback are vital metrics for evaluating a podcast's impact.

Deep dives

Podcast Growth Insights

Reflecting on the podcast's growth, the episode discusses the importance of feedback from listeners as a key indicator of a show's impact. The hosts emphasize that early responses from the audience play a crucial role in shaping the podcast's success, highlighting the significance of qualitative feedback over quantitative measures like downloads or sponsorships.

Intro

2min

Reflections on Podcast Progress and Audience Engagement

21min

Exploration and Experimentation in Podcast Production

3min

Evolution of Show Structure and Segment Decision

4min

Podcast Production Challenges and Content Strategies

3min

Analyzing Audience Targeting and Business Promotion Decisions

3min

Exploring New Show Ideas and Repurposing the Feed

21min

Plus, we need your help to decide what to make next.

We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out.

In this final episode of Season 1 of Podcast Marketing Trends Explained, we break down our stats from the season along with our mistakes and missed opportunities, lessons learned… and the surprising insights we’ve gained along the way.

Plus, we brainstorm three new show concept ideas to keep us busy between seasons… and ask your feedback on which one we should pursue.

Cast your vote for which show we should make next

📊 What did you think of this episode? Click to cast your vote:
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Topics Covered
00:00 Intro
00:49 How many downloads we expected to get going into this season
02:35 Breaking down our Season 1 stats
03:22 Is YouTube worthwhile for the average podcaster?
08:34 Engagement time and consumption rates
12:44 The metric we care about more than analytics
20:26 Assessing Season 1: What we did well
23:02 How experimentation led us to find our structure
28:21 A big mistake we made with Season 1
32:05 Mistakes and missed opportunities in Season 1
36:18 Help us decide which show we should create next
40:57 Concept idea 1: “Make it Big”
45:03 Concept idea 2: “Why It Works”
49:48 Concept idea 3: “Podcast Riffs”
54:35 Listener feedback and what to expect from Season 2

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resource

Jay Clouse from Creator Science
Josh Spector
Bumper articles on measuring listen time
Growth In Reverse
Arvid Kahl
LinkFire
Chartable
The Futur
Unthinkable w/ Jay Acunzo