Without Limits Podcast The Business of YouTube: Scaling & Strategy with Theo Baker & Ollie 'REEV' Fletcher | S3EP.05
Nov 19, 2025
Join UK YouTubers Theo Baker, known for his football and fitness insights, and Ollie 'REEV' Fletcher, who transitioned from university to a full-time creator. They discuss how to scale a creator business and avoid burnout, while emphasizing authenticity in content creation. Theo shares strategies for engaging niche audiences, and Ollie reveals the challenges of pivoting to fitness content. The duo also reflects on brand partnerships that align with their values and the importance of community support in navigating public scrutiny.
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Do Your Best, Not Their Best
- Without Limits means doing your absolute best without comparing to others.
- Theo Baker says personal effort matters more than placement or external validation.
Quick Paycheck Sparked Commitment
- Theo launched his personal channel in January 2015 after appearing on a friend's videos and earned £1,000 in September 2015.
- He dropped out of university in 2016 at ~180k subscribers to pursue YouTube full time.
University Grind Built Momentum
- Theo juggled four-five uploads weekly while at university, editing at nights and attending lectures.
- He credits that grind for rapid channel growth and eventual full-time switch.