Theo Baker

UK YouTuber and content creator known for football and fitness content, co-founder of projects such as Backside and Pitchside, who discusses scaling a creator business, fitness and entrepreneurship on the episode.

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Nov 19, 2025 • 1h 45min

The Business of YouTube: Scaling & Strategy with Theo Baker & Ollie 'REEV' Fletcher | S3EP.05

Join UK YouTubers Theo Baker, known for his football and fitness insights, and Ollie 'REEV' Fletcher, who transitioned from university to a full-time creator. They discuss how to scale a creator business and avoid burnout, while emphasizing authenticity in content creation. Theo shares strategies for engaging niche audiences, and Ollie reveals the challenges of pivoting to fitness content. The duo also reflects on brand partnerships that align with their values and the importance of community support in navigating public scrutiny.

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