The Duct Tape Marketing Podcast Why Thought Leadership Is the New PR
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Sep 11, 2025 Amy Rosenberg, a seasoned PR strategist and agency founder, dives into the evolving landscape of public relations. She argues that thought leadership is now essential for visibility, emphasizing its strategic importance in enhancing credibility. The conversation touches on how PR fuels SEO and even AI search, exploring practical content strategies that include podcasts. Listeners learn about the integration of social media into PR and the criteria for content that Google prioritizes—experience, authority, and trust.
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PR's Role Has Fundamentally Shifted
- PR no longer means only press releases or celebrity relationships.
- Amy Rosenberg says PR now directly affects AI search and digital visibility.
Prepare Your Online Foundation First
- Get organized and build a solid online presence before doing PR.
- Prioritize practical work over doing everything at once, Amy recommends.
Thought Leadership Drives Digital Authority
- Thought leadership is the key lever in modern PR and SEO.
- Rosenberg frames thought leadership as central to rising in Google and AI results.
