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Amy Rosenberg
Seasoned PR strategist, agency founder, and author of A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders. She unpacks the evolving role of PR and thought leadership in today's digital landscape.
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Sep 11, 2025
• 20min
Why Thought Leadership Is the New PR
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Amy Rosenberg, a seasoned PR strategist and agency founder, dives into the evolving landscape of public relations. She argues that thought leadership is now essential for visibility, emphasizing its strategic importance in enhancing credibility. The conversation touches on how PR fuels SEO and even AI search, exploring practical content strategies that include podcasts. Listeners learn about the integration of social media into PR and the criteria for content that Google prioritizes—experience, authority, and trust.
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