This New Way
Zabeen Hirji, Executive Advisor and Retirement Disruptor, on How Gen AI and Purpose-Driven Organizations are Shaping the Future of Work
Dec 5, 2024
In this discussion, Zabeen Hirji, former Chief Human Resources Officer at RBC, reveals her expertise in navigating the future of work. She underscores the necessity of purpose-driven leadership to engage employees effectively. Zabeen explores how generative AI is transforming workplace dynamics, enhancing productivity, and the essential balance between AI tech and human skills. She also advocates for continuous learning, adaptation, and the significant impact of aligning business goals with societal values to attract passionate talent.
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Quick takeaways
- Aligning organizational purpose with broader societal goals is essential for enhancing motivation and fostering a strong culture in the workplace.
- Generative AI is transforming work by augmenting human capabilities and necessitating upskilling, while leaders play a critical role in facilitating this integration.
Deep dives
The Importance of Purpose-Driven Organizations
A purpose-driven organization focuses on aligning its mission with broader societal goals beyond just profit. Establishing a clear and meaningful purpose helps guide employees' motivations and actions, creating a strong organizational culture. This alignment has become increasingly important as employees, especially younger generations, demand meaningful work that reflects their values. Companies that articulate a strong purpose not only enhance internal morale but also positively impact their communities and stakeholders.
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