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Zabeen Hirji, Executive Advisor and Retirement Disruptor, on How Gen AI and Purpose-Driven Organizations are Shaping the Future of Work

This New Way

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The Power of Purpose in Organizations

This chapter examines the rise of purpose-driven organizations, focusing on aligning business goals with societal impact. It highlights the evolving expectations of younger employees for meaningful work and the collaborative processes involved in defining organizational purpose. Additionally, it addresses the measurement of purpose's impact on performance and the importance of individual roles resonating with the company's mission.

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