Journey to 50k+ subscribers, $35k+ revenue in 1 year as a creator with a full-time job
Jun 28, 2024
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Jordan Cutler, a dynamic creator, shares his inspiring journey to building a newsletter with over 50,000 subscribers while balancing a full-time job. He reveals strategies for newsletter growth, emphasizing the importance of authenticity and personal experience in content creation. Jordan also discusses launching a successful cohort-based course on Maven, highlighting how he managed time and engagement with participants. His insights into leveraging platforms for audience interaction provide valuable tips for aspiring creators looking to monetize their expertise.
Approaching content creation with enjoyment and a collaborative mindset fosters community growth and enhances learning experiences.
Implementing efficient processes and dedicated time for quality content creation can lead to significant passive income and audience engagement.
Deep dives
The Origins of a LinkedIn Creator Journey
The journey towards becoming a significant LinkedIn creator began unexpectedly, with the initial aim to share personal learnings rather than seeking a large audience. This process started at the creator's first job, where they created a small channel for sharing insights, which gradually attracted about 50 engaged participants. The key takeaway is to approach content creation with a sense of enjoyment and to foster a community rather than seeing others as competition. By encouraging mutual growth and sharing resources, one can significantly enhance the collaborative nature of learning.
Time Management for Content Creation
Creating quality content, such as articles and newsletters, requires dedicated time and efficient processes. Initially, a significant time investment was needed, often consuming entire weekends; however, over time, the creator has refined their approach, allowing articles to take between three to eight hours. Implementing structured outlines and templates has also led to greater efficiency, allowing the creator to integrate personal experiences into their writing that resonates more deeply with the audience. This process highlights the importance of learning and reflection in content creation, moving beyond surface-level information.
Monetization through Courses and Newsletters
Generating passive income has been a key aspect of the creator's strategy, with over $35,000 made primarily through a successful newsletter and cohort-based courses. Initially inspired by other creators, they launched a cohort-based course that not only facilitated a deeper connection with their audience but also capitalized on existing industry knowledge. Creative marketing strategies, such as offering affiliate incentives to other creators and providing free entry for collaborators, helped attract a robust audience to the courses. This approach emphasizes the importance of blending content creation with direct monetization strategies for sustainable growth.
Building Strong Creator Connections
Fostering genuine relationships with other creators is presented as a critical component of growth and success in content creation. Engaging with fellow creators through meaningful outreach, rather than cold emails, can lead to mutually beneficial partnerships and enhanced visibility for one’s work. It is essential to be authentic and vulnerable, sharing not only achievements but personal experiences as well, to connect with an audience on a deeper level. This relational aspect not only contributes to individual brand loyalty but also cultivates a supportive community for all involved.
• Ali Abdaal video mentioned in the interview - https://youtu.be/ETA6D3SkAZo?si=6MucSW0yVTbx52wj&t=1261
Chapters:
0:00 Intro
02:43 Time per article
05:27 Not forcing LinkedIn posts
07:14 How Ali Abdaal helps him avoid the rat race
10:49 The Importance of Authenticity
12:04 Journey to 50k subscribers in a year
15:40 Strategies for Newsletter Growth
23:14 Starting a Cohort-Based Course
25:26 Running it while Working Full-Time
26:24 Partnering with Other Creators
31:55 Using Maven as the course platform
41:12 Advice for Aspiring Creators
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