Crafting Engaging Content: A Newsletter Success Story

Jordan Cutler (@jordancutler) has done what most of us aspire to. He grew his newsletter to 50,000+ subscribers in just one year.

Along the way, he has made $35,000+ in “passive” income, with $20,000+ coming from a cohort-based course on Maven.

Resources:

• Beginner Maps for more such case studies - https://beginnermaps.com/

• High Growth Engineer newsletter - https://read.highgrowthengineer.com/

• Jordan's Maven course - https://maven.com/jordan-cutler/mid-level-to-senior

• Jordan's LinkedIn - https://www.linkedin.com/in/jordancutler1/

• Jordan's Twitter/X - https://x.com/highgrowtheng

• Nityesh's LinkedIn - https://www.linkedin.com/in/nityeshaga/

• Nityesh's Twitter/X - https://twitter.com/nityeshaga/

• Ali Abdaal video mentioned in the interview - https://youtu.be/ETA6D3SkAZo?si=6MucSW0yVTbx52wj&t=1261

Chapters:

0:00 Intro 02:43 Time per article 05:27 Not forcing LinkedIn posts 07:14 How Ali Abdaal helps him avoid the rat race 10:49 The Importance of Authenticity 12:04 Journey to 50k subscribers in a year 15:40 Strategies for Newsletter Growth 23:14 Starting a Cohort-Based Course 25:26 Running it while Working Full-Time 26:24 Partnering with Other Creators 31:55 Using Maven as the course platform 41:12 Advice for Aspiring Creators