The Duct Tape Marketing Podcast Using AI to Convert More Leads and Save Time
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Nov 26, 2025 Joe Gagnon, Co-founder and CEO of Rainmaker, discusses how AI can revolutionize small business sales. He explains the concept of AI-native sales platforms and how automation can enhance customer experience without losing authenticity. Gagnon shares insights on using AI for inbound sales, resolving objections, and managing payments. He highlights the benefits of 24/7 support and democratizing access to sales capabilities, showing that AI can reclaim time for business owners while encouraging informed decision-making among consumers.
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Sales Must Fit Small-Business Life
- Small business owners rarely start to sell; they start to deliver a service and then get stuck on sales.
- Reinventing sales means building systems that fit how small owners actually operate, not how big companies do sales.
Blend AI With Workflow, Not Replace It
- Use AI for conversational parts and machine learning for pattern insights, while keeping a robust workflow and data integration.
- Combine AI-native dialogue with workflow design rather than treating AI as the entire product.
Buy Predictability, Not Just Leads
- Consider AI tools as cheaper than hiring live staff for 24/7 coverage at about $500–$1,000/month.
- Use that coverage to regain predictability and protect personal time while scaling responsibly.