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App Marketing by App Masters
Master Meta Ads to Scale Your App
Feb 22, 2025
Vasyl Sergiienko, Client Solutions Manager at Meta and expert in app monetization and user acquisition, shares invaluable insights on app marketing. He discusses the transformation of apps into content businesses, emphasizing the importance of creative strategies and the web-to-app funnel. Vasyl highlights the need for fast execution and innovative content to boost app growth. He also dives into optimizing Facebook Ads for better ROI and shares launching strategies for mobile apps, encouraging developers to adapt and engage with their audiences effectively.
01:21:57
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Quick takeaways
- Content has become the cornerstone of app growth strategies, shifting focus from technical optimization to engaging and high-quality creative production.
- The web-to-app conversion process is essential for maximizing app downloads, demonstrating that user engagement should precede app installations.
Deep dives
Farewell to Firebase Dynamic Links
The retirement of Firebase Dynamic Links is a significant event for app developers, as it has been a crucial tool for connecting users across platforms for nearly a decade. This service allowed for seamless navigation and integration, guiding users to specific locations within apps without the common pitfalls of dead links. Developers are encouraged to consider alternatives like AirBridge DeepLinks, which offers a straightforward transition process for those needing to migrate before the retirement deadline in August 2025. Raising awareness about the change is essential to minimize disruption as the app ecosystem adapts to the absence of Firebase Dynamic Links.
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