Vasyl Sergiienko, Client Solutions Manager at Meta and expert in app monetization and user acquisition, shares invaluable insights on app marketing. He discusses the transformation of apps into content businesses, emphasizing the importance of creative strategies and the web-to-app funnel. Vasyl highlights the need for fast execution and innovative content to boost app growth. He also dives into optimizing Facebook Ads for better ROI and shares launching strategies for mobile apps, encouraging developers to adapt and engage with their audiences effectively.