Masters of Scale

Cisco's John Chambers: The essential playbooks — and when to use them

10 snips
Jan 10, 2023
John Chambers, Former CEO of Cisco, played a pivotal role in transforming the company into a tech giant. He shares insights on the vital role of evolving leadership playbooks to adapt to today's business challenges. Chambers emphasizes the importance of learning from failures, effective customer relations, and strategic planning during mergers. He reflects on lessons learned from the dot-com bust, highlighting leadership decisions that fostered resilience and unity within the company. His experiences intertwine business strategies with sports, illustrating adaptability as key to success.
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ANECDOTE

The Penguin Customer Service

  • John Chambers' first day at Cisco involved a customer problem and a surprising discovery.
  • The customer service department consisted of three people and an inflatable penguin.
ADVICE

Prioritizing Customer Success

  • Prioritize customer success by actively listening to their needs, not just their requests.
  • Build trust by showing genuine interest in their situation and asking insightful questions.
ADVICE

Maintaining Customer Relationships

  • Continuously learn from your customers to stay relevant, even when they aren't placing new orders.
  • Your behavior during tough times reveals more about your character than good times.
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