From Chaos to Strategy: Crafting Customer and M&A Playbooks

This chapter explores the early days of a company's development, focusing on the challenges of customer service and the creation of operational playbooks. It emphasizes the significance of learning from mistakes, maintaining customer relationships, and aligning corporate strategies during mergers and acquisitions. Through a narrative that draws parallels between business practices and sports strategies, the chapter highlights the importance of adaptability and strategic planning in achieving success.