How I Built This with Guy Raz Spikeball: Chris Ruder
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Jun 19, 2023 Chris Ruder, the founder of Spikeball, shares his unlikely journey from a non-sporty entrepreneur to the driving force behind a global phenomenon. He discusses the initial doubts and struggles in reviving a forgotten game, turning down a Shark Tank deal to maintain its competitive spirit. The conversation includes insights on building community partnerships, engaging with PE teachers, and the significance of grassroots marketing. Ruder also emphasizes Spikeball's aspirations for Olympic recognition, showcasing the blend of passion and perseverance in transforming a childhood dream into a thriving brand.
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Kauai Trip
- Chris Ruder's trip to Kauai in 2003 was ostensibly for proposing to his now-wife.
- His friends brought a Spikeball set, sparking the idea of reviving the game.
Social Connection
- Chris Ruder found Spikeball's social aspect appealing, bringing people together.
- This social connection drove his interest more than the competitive aspect.
Trademark and Rights
- Research revealed no patent on Spikeball, but the trademark had expired.
- Chris contacted the inventor, Jeff Knurik, to discuss reviving the game, but faced conflicting information about its rights.