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How I Built This with Guy Raz

Spikeball: Chris Ruder

Jun 19, 2023
01:09:30

Podcast summary created with Snipd AI

Quick takeaways

  • Spikeball's unique and engaging nature made it popular among different groups of people, including those with varying athletic abilities.
  • Chris Ruder's vision for Spikeball as a legitimate sport clashed with the licensing-focused direction proposed by Damon John on Shark Tank.

Deep dives

The Revival of Spikeball

Spikeball, a game that had nearly been forgotten, was brought back to life by Chris Ruder and his friends. The game, which combines elements of volleyball and four square, gained popularity among PE teachers, Ultimate Frisbee players, and Christian youth groups. Spikeball's unique and engaging nature made it popular among different groups of people, including those with varying athletic abilities. The game's success grew steadily, reaching $1 million in revenue around 2013. The opportunity to partner with Dick's Sporting Goods further accelerated its growth. Despite the challenges of transitioning from an e-commerce business to a wholesale one, Spikeball continued to thrive, gaining recognition even among unexpected communities like the Amish and Mennonites.

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