
Spikeball: Chris Ruder
How I Built This with Guy Raz
Launching Spikeball: From Concept to Community
This chapter chronicles the initial steps taken to manufacture Spikeball sets and the challenges faced in transitioning from product idea to production. It highlights grassroots marketing efforts, including engaging local enthusiasts and leveraging community connections to build awareness and interest. The narrative also explores the importance of personalized customer interactions and the appeal of Spikeball to diverse audiences, particularly within youth and educational settings.
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