How I Built This with Guy Raz cover image

Spikeball: Chris Ruder

How I Built This with Guy Raz

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Launching Spikeball: From Concept to Community

This chapter chronicles the initial steps taken to manufacture Spikeball sets and the challenges faced in transitioning from product idea to production. It highlights grassroots marketing efforts, including engaging local enthusiasts and leveraging community connections to build awareness and interest. The narrative also explores the importance of personalized customer interactions and the appeal of Spikeball to diverse audiences, particularly within youth and educational settings.

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