Music Ally Focus 2025's global music business trends – with Stuart Dredge, Music Ally's head of insight
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Jun 13, 2025 
Stuart Dredge, Music Ally's Head of Insight, provides expert analysis on the evolving global music landscape. He discusses the rise of local talent, the impact of streaming on regional genres, and the exciting Amapiano revolution in Europe. Dredge explores the importance of collaboration, questioning if there's a saturation point in partnerships. He also addresses how major labels are shifting towards acquiring established artists and the balance between artistic integrity and commercial success in this dynamic market.
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Rise of Local Music Dominance
- Local music has surged in dominance in many countries, reversing decade-old trends favoring global superstars.
- Streaming has enabled regional genres and languages to thrive strongly in their own markets.
Virtuous Cycle of Local Scenes
- The rise of local scenes fuels investment and inspires new artists through a virtuous cycle.
- Youth see local language music as a viable career path, boosting music ecosystems globally.
Language No Barrier to Export
- Singing in English is no longer essential for global reach; local language artists now find international audiences.
- Platforms and listener appetite support diverse languages and sounds worldwide.