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2025's global music business trends – with Stuart Dredge, Music Ally's head of insight

Music Ally Focus

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Shifting Strategies in Artist Development and Collaboration

This chapter discusses the shift in major labels' approach to artist development, focusing on acquiring already popular artists instead of nurturing new talent. It highlights the tension between artistic integrity and commercial strategies, emphasizing the need for music that resonates with audiences despite the data-driven marketing tactics.

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