NDPNDNT Podcast 7. Singer/Songwriter Ryan Mack Used TikTok To Gain Over 2 Million Monthly Listeners As An Independent Artist After Being Dropped From His Label
Apr 13, 2022
Ryan Mack, an Irish indie artist, candidly shares his journey from boy band days to thriving solo success. He reveals how being dropped from his label led him to harness TikTok's power, skyrocketing him to over 2 million monthly listeners. Listeners will be captivated by his insights on breaking through with relatable hits like 'Broke' and navigating the challenges of maintaining artistic authenticity. Ryan also discusses innovative music promotion techniques and the significant influence of Spotify's Discover Mode on independent artists today.
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Boy Band to Solo Artist Journey
- Ryan Mack shared his journey from being in a boy band to becoming an independent solo artist.
- He described the camaraderie, touring experiences, and the difficult transition after being dropped by his label.
From Record Deal to Day Job
- After being dropped, Ryan worked a day job delivering furniture while struggling financially.
- He found it was a tough low point but motivated him to write songs and restart his career.
TikTok Breakthrough with "Broke"
- Ryan used TikTok during the pandemic to consistently post daily covers, gradually building a following.
- A comment about getting a job pushed him to write "Broke," which quickly gained viral success and streaming growth.