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7. Singer/Songwriter Ryan Mack Used TikTok To Gain Over 2 Million Monthly Listeners As An Independent Artist After Being Dropped From His Label

NDPNDNT Podcast

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Exploring Innovative Music Promotion Techniques

This chapter explores Cole Bennett's creative use of iPhones for music videos and the implications for sponsorship opportunities. It also discusses Spotify's Discover Mode, a feature designed to enhance artist discoverability, particularly benefiting independent musicians and specific distributors.

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