7. Singer/Songwriter Ryan Mack Used TikTok To Gain Over 2 Million Monthly Listeners As An Independent Artist After Being Dropped From His Label
NDPNDNT Podcast
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Navigating TikTok's Influence on Music Careers
This chapter explores how TikTok affects independent artists' visibility and Spotify following, emphasizing the need for strategic engagement and understanding algorithms. It discusses the creative pressures and challenges artists face while navigating social media fame, balancing personal content with the demands for virality. The conversation highlights the importance of building a loyal fanbase and the evolving landscape of the music industry driven by digital platforms.
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