The GaryVee Audio Experience The Harsh Truth About Modern Marketing (And Why You're Still Losing Attention) | GaryVee Elevate Event Throwback Keynote
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Apr 24, 2025 In a captivating throwback keynote, the speaker delves into the essence of modern marketing, emphasizing that it's less about the product and more about capturing attention. He highlights the need for businesses to operate like media companies in a distracting digital landscape, competing with platforms like Netflix and TikTok. The discussion touches on effective use of Facebook and LinkedIn ads, the power of empathetic B2B strategies, and the imminent influence of voice technology and podcasts on consumer behavior. Expect practical insights for business growth in 2025!
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Competing for Attention Insight
- In today's world, businesses compete primarily for people's attention, not just against direct competitors.
- Consumers are bombarded with information, so marketing must provide real value to break through the noise.
Be a Media Company First
- Treat your business like a media company and focus on publishing valuable content before selling.
- Create long-form, educational B2B content on platforms like LinkedIn to build trust and engagement.
Historical Media Marketing Examples
- The Guinness Book of World Records was created to increase pub sales by sparking conversations.
- Michelin Tire Company used restaurant reviews to encourage travel and tire purchases nearly 100 years ago.
