Grit CMO TripActions, Meagen Eisenberg: The Joy of Living in Awkward
01:12:36
Treat Sales As A Customer
- Treat your sales team as a customer and partner, not an adversary.
- Ask sales what they need, iterate on assets, and solve go-to-market problems together.
Stay A Student Of The Market
- Keep learning by reading, talking to peers, and exploring new platforms.
- Dive into tools and channels yourself so you can hire and judge expertise effectively.
Make Prospecting Plug-And-Play
- Arm sales with playbooks and ready-to-use assets so they can prospect efficiently.
- Deliver weekly concise 'PG passports' with personas, case studies, events and outreach sequences.
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Introduction
00:00 • 2min
I Was a Product Manager at a Cool Company, and I Was in Product Management.
01:48 • 2min
A Little Birdie Tells Me That You Lived in Japan and You Don't Eat Suy
03:27 • 2min
Are You Always the Over Achievers?
05:28 • 2min
Women, Do You Take Risks Too Fast?
07:27 • 2min
The Success or Failure of Marketing Is Their Alignment Was Sales
08:59 • 3min
Are You Learning on the Job?
11:58 • 2min
Podcasting - The Best Explanation in the World
14:10 • 2min
What Are Your Favorite Marketing Books?
16:07 • 2min
What Books Should I Read About Category Creation?
18:06 • 2min
Don't Bomb a Board Meeting
19:46 • 5min
How Much Easier Does That Make the Alignment of Your Organizations All the Way Down?
24:54 • 3min
What You Learned at One 50?
27:35 • 4min
Product Market Fit - What's the Hardest?
31:47 • 2min
Product Market Fit Is Not for the Fancy of Heart
33:47 • 4min
Do You Have a Conflict of Interest?
37:39 • 2min
Change Is Happening, Is It Retrofiting?
39:36 • 5min
Is There More Political Jockeying in Marketing?
44:46 • 4min
Are You Competitive? I Want to Uncover Resourcefulness
48:26 • 3min
Is That Fair?
51:43 • 2min
Multiple Product Yetan, Did You Ever Think the Business Was Going to Make It?
53:15 • 2min
Is Everything Happens for a Reason?
55:15 • 3min
The Iron Is in the Fire
58:09 • 3min
Product Marketing
01:00:54 • 4min
How Do You Qualify Problem Solving Skills?
01:05:21 • 4min
Are You Hiring?
01:09:34 • 3min
There is a litany of analogies for marketing. An art, a technique, a skill. Yet few strive to combine a multitude of approaches. For Meagen Eisenberg, Chief Marketing Officer at TripActions, she synthesizes a combination of art, science, and the essential ingredient–joy–to form a unique marketing strategy.
Meagen is a no BS go-getter who demonstrates an encompassing approach to how she conducts business. She hones in on her own efficiency and ability to think quickly and adapt, and expresses how cultivating that skill has made her a fast decision-maker. To reinforce that speed is a desire to always learn, which is the underlying motivation for her own professional progress. Meagen offers her perspectives on organizational structure, the highly valuable takeaways from mistakes and failures, and how her work at TripActions has adapted, through her own love and joy of the flux of marketing, to the changes of COVID-19. Meagen’s straightforward approach carries a lot of weight and is a force we all can consider.
In this episode, we cover:
- Why TripActions’ CRO, Carlos Delatorre, calls Meagen a superhuman - and why she believes in treating her sales team as a customer. (03:56)
- ‘The key for executives is to keep learning’: Meagen discusses her favorite mediums for learning, her love of books, and the various ways she stays on the pulse. (11:58)
- A discussion about preparing for and executing board meetings - and a look at PG Tuesday. (19:31)
- Meagen’s perspective on company alignment from the top down and how it sets the stage for success. (25:44)
- The silver lining in failure and Meagen’s attitude towards not giving up - and what it means to “live in awkward.” (34:55)
- The art and science of marketing - and the impact of COVID-19 on TripActions and how that differed from its competitors. (44:46)
- Meagen reflects on the worst day in her career during the pandemic. (55:14)
- A walkthrough of Meagen’s hiring process during her first six weeks at TripActions, her take on hiring people who solve problems, and why she loves marketing. (01:01:52)
Links:
- Connect with Meagen
- Connect with Joubin
- Learn more about Kleiner Perkins
Links Referenced:
- Dan Druker
- Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
- MOVE: The 4-question Go-to-Market Framework
- The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company
- Shoe Dog: A Memoir by the Creator of Nike
- Andre Agassi: Open: An Autobiography
- Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future