Grit

CMO TripActions, Meagen Eisenberg: The Joy of Living in Awkward

Dec 13, 2021

01:12:36

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Highlights

AI Chapters

Episode notes

Leadership Type Books

01:05

Is That Fair?

01:26

How Do You Qualify Problem Solving Skills?

01:15

Do You Have a Roll in It?

01:21

Introduction

2min

I Was a Product Manager at a Cool Company, and I Was in Product Management.

2min

A Little Birdie Tells Me That You Lived in Japan and You Don't Eat Suy

2min

Are You Always the Over Achievers?

2min

Women, Do You Take Risks Too Fast?

2min

The Success or Failure of Marketing Is Their Alignment Was Sales

3min

Are You Learning on the Job?

2min

Podcasting - The Best Explanation in the World

2min

What Are Your Favorite Marketing Books?

2min

10.

What Books Should I Read About Category Creation?

2min

11.

Don't Bomb a Board Meeting

5min

12.

How Much Easier Does That Make the Alignment of Your Organizations All the Way Down?

3min

13.

What You Learned at One 50?

4min

14.

Product Market Fit - What's the Hardest?

2min

15.

Product Market Fit Is Not for the Fancy of Heart

4min

16.

Do You Have a Conflict of Interest?

2min

17.

Change Is Happening, Is It Retrofiting?

5min

18.

Is There More Political Jockeying in Marketing?

4min

19.

Are You Competitive? I Want to Uncover Resourcefulness

3min

20.

Is That Fair?

2min

21.

Multiple Product Yetan, Did You Ever Think the Business Was Going to Make It?

2min

22.

Is Everything Happens for a Reason?

3min

23.

The Iron Is in the Fire

3min

24.

Product Marketing

4min

25.

How Do You Qualify Problem Solving Skills?

4min

26.

Are You Hiring?

3min

There is a litany of analogies for marketing. An art, a technique, a skill. Yet few strive to combine a multitude of approaches. For Meagen Eisenberg, Chief Marketing Officer at TripActions, she synthesizes a combination of art, science, and the essential ingredient–joy–to form a unique marketing strategy.

Meagen is a no BS go-getter who demonstrates an encompassing approach to how she conducts business. She hones in on her own efficiency and ability to think quickly and adapt, and expresses how cultivating that skill has made her a fast decision-maker. To reinforce that speed is a desire to always learn, which is the underlying motivation for her own professional progress. Meagen offers her perspectives on organizational structure, the highly valuable takeaways from mistakes and failures, and how her work at TripActions has adapted, through her own love and joy of the flux of marketing, to the changes of COVID-19. Meagen’s straightforward approach carries a lot of weight and is a force we all can consider.

In this episode, we cover:

Why TripActions’ CRO, Carlos Delatorre, calls Meagen a superhuman - and why she believes in treating her sales team as a customer. (03:56)
‘The key for executives is to keep learning’: Meagen discusses her favorite mediums for learning, her love of books, and the various ways she stays on the pulse. (11:58)
A discussion about preparing for and executing board meetings - and a look at PG Tuesday. (19:31)
Meagen’s perspective on company alignment from the top down and how it sets the stage for success. (25:44)
The silver lining in failure and Meagen’s attitude towards not giving up - and what it means to “live in awkward.” (34:55)
The art and science of marketing - and the impact of COVID-19 on TripActions and how that differed from its competitors. (44:46)
Meagen reflects on the worst day in her career during the pandemic. (55:14)
A walkthrough of Meagen’s hiring process during her first six weeks at TripActions, her take on hiring people who solve problems, and why she loves marketing. (01:01:52)

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