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CMO TripActions, Meagen Eisenberg: The Joy of Living in Awkward

Grit

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What Are Your Favorite Marketing Books?

I think you actually have a closet of books stacked on top of each other. What are the ones that you always give t your team? The one that just came to mind is, we're thinking about category creation. And so i've read that, and i'm reading it again because it's something where we're focused on. There's tons of different marketing books out there, depending on what you're trying to do.

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