Andy Strohm, a sales coach and gym owner with over $70 million in sales experience, shares invaluable insights into high-ticket sales. He transforms from introvert to sales expert, emphasizing that sales skills are essential for everyone. The discussion includes strategies for acquiring affluent clients, mastering persuasion techniques, and valuing fitness coaching services. Andy advocates for intentional sales approaches that build genuine connections, stressing the importance of understanding client needs and recognizing the true value of services offered.
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question_answer ANECDOTE
Early Sales Experience
Andy Strohm started as an introverted person, uncomfortable with sales.
He found early success in college admissions, realizing sales can be easy.
question_answer ANECDOTE
Insurance Sales Journey
After college, Andy had several failed attempts in insurance sales.
He succeeded with car insurance, developed his skills, and began coaching.
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High-Ticket Gym
Andy co-founded a high-ticket gym, charging $1200/month for personalized training.
This reignited his passion for sales, showing value to clients.
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In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.
Atomic Habits
James Clear
Atomic Habits by James Clear provides a practical and scientifically-backed guide to forming good habits and breaking bad ones. The book introduces the Four Laws of Behavior Change: make it obvious, make it attractive, make it easy, and make it satisfying. It also emphasizes the importance of small, incremental changes (atomic habits) that compound over time to produce significant results. Clear discusses techniques such as habit stacking, optimizing the environment to support desired habits, and focusing on continuous improvement rather than goal fixation. The book is filled with actionable strategies, real-life examples, and stories from various fields, making it a valuable resource for anyone seeking to improve their habits and achieve personal growth[2][4][5].
Andy Strohm is a sales coach and gym owner responsible for over $70 million in sales. He is also the Sales King of Money Twitter. In this episode we dive deep into the sales process, how Andy closes $1500 clients for his gym, and why everyone needs to learn sales. Whether you are a business owner or not, sales skills transfer over into all areas of your life. Confidence, relationships, persuasion, and more.
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Get In Touch With Andy
Follow Andy on Twitter: https://twitter.com/AndrewStrohm
Andy's products: https://andrewstrohm.carrd.co/
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