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Andy Strohm’s Lessons Learned From $70 Million In Sales

The Koe Cast

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Valuing Fitness Coaching: Strategies for Pricing

This chapter explores the intricacies of pricing fitness coaching services across different market segments, emphasizing the significance of perceived value. It encourages entrepreneurs to shift their focus from personal budget constraints to understanding client value, fostering confidence in setting and communicating prices. Additionally, the chapter highlights the lifetime customer value concept and how effective pricing strategies can lead to greater financial success through referrals.

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