5 LinkedIn Mistakes That Kill Your Sales and Reputation
Dec 29, 2019
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Learn about the top five LinkedIn mistakes that harm sales and reputation, and how to avoid them with expert advice from Jeb Blount and Brynne Tillman. Discover the power of combining LinkedIn with Zoom Info, optimizing your profile for buyer-centric value, and creating impactful headlines to attract clients. Explore maximizing LinkedIn for sales success, optimizing profile views, and utilizing tools like Sales Navigator for effective prospecting strategies.
Craft a LinkedIn profile focused on value, not just resume details.
Initiate conversations with connections to build relationships, not just pitch.
Personalize connection requests by finding common ground and adding a note.
Deep dives
Optimizing Your LinkedIn Profile for Sales Success
Make sure your LinkedIn profile focuses on providing value to potential connections rather than just listing your resume. Start with a headline that emphasizes the value you bring, use your summary to offer insights and value to visitors, and consider adding a compelling cover image to enhance your branding.
Building Meaningful Connections on LinkedIn
Avoid the 'connect and forget' approach on LinkedIn, where you simply send connection requests without engaging further. Instead, initiate conversations with your connections by offering valuable content, starting discussions, and showing genuine interest in building a relationship. Treat LinkedIn as a networking tool, not just a platform for cold pitching.
Networking Etiquette and Personalization on LinkedIn
Take a personalized approach to connecting with others on LinkedIn by adding a personal note when sending connection requests. Focus on finding common ground to establish rapport and credibility. Tailor your interactions based on industry relevance and consider the value you can bring to each relationship.
Networking on LinkedIn
Focusing on connecting with industry-specific individuals on LinkedIn is crucial to maintaining a targeted network. Engaging with inbound requests by starting a dialogue can lead to unexpected opportunities. Being strategic about connections and starting conversations rather than accepting every request enhances the networking experience.
Avoiding Stalker Mode on LinkedIn
Steering clear of 'Stalker Mode' on LinkedIn, where profile visits are anonymous, is advised to optimize networking. Viewing profiles openly can attract targeted individuals to engage with your profile. Additionally, ensuring a professional and recent profile picture enhances connection opportunities and credibility.
Salespeople make egregious mistakes on LinkedIn that kill both sales and reputations. On this podcast, Jeb Blount discusses those mistakes and how to avoid them with LinkedIn expert Brynne Tillman.
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