My First Million #13 - He Made Millions From... Blankets, Bean Bags & Candles?
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Sep 18, 2019 
John Fiorentino is an innovative entrepreneur known for the Gravity Blanket and Moon Pod. He shares his transformative journey from couch-surfing to creating sought-after comfort products. John discusses the success of weighted blankets amid mental health awareness and how storytelling fuels marketing. He unveils his unique astrology-inspired candles that offer a personalized birthday experience. Throughout, he emphasizes creating quality products and rethinking conventional marketing strategies in favor of genuine customer connection.
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From Uber Tablets to Couches
- John Fiorentino's tech startup, involving tablets in Ubers, failed, leaving him broke.
- He slept on friends' couches for months, making deals for extended stays and relying on credit.
Follow Your Gut
- Pursue business ideas that genuinely excite you, even if they don't seem like the most lucrative on paper.
- Fiorentino chose weighted blankets over pillows despite the larger pillow market.
The Birth of Gravity Blanket
- The idea for Gravity Blanket came from a sleep scientist's comment about the calming effect of sleeping with 10% of one's body weight.
- Fiorentino tested it with homemade weighted blankets and loved the results.