John Fiorentino is an innovative entrepreneur known for the Gravity Blanket and Moon Pod. He shares his transformative journey from couch-surfing to creating sought-after comfort products. John discusses the success of weighted blankets amid mental health awareness and how storytelling fuels marketing. He unveils his unique astrology-inspired candles that offer a personalized birthday experience. Throughout, he emphasizes creating quality products and rethinking conventional marketing strategies in favor of genuine customer connection.