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#13 - He Made Millions From... Blankets, Bean Bags & Candles?

My First Million

CHAPTER

Commercializing Comfort: The Rise of Weighted Blankets

This chapter delves into the rise of weighted blankets and their commercial success amid growing mental health awareness. It highlights the mixed reactions from the industry, the role of storytelling in marketing, and the strategic repositioning of products for new consumer bases.

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