Generic Creatives: The Silent Killer of Your Ad Performance

Sep 11, 2025

Emily Hlavac, a Paid Social Manager at Solutions 8, dives into the pitfalls of generic ads that fail to resonate with audiences. She emphasizes the critical role of segmentation in boosting ad performance. Emily shares insights on how different age groups respond to advertising, particularly highlighting younger audiences on platforms like TikTok. A compelling case study shows how tailored creativeness can lead to impressive gains, proving that customized messages are far more effective than one-size-fits-all approaches.

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INSIGHT

Generic Creatives Kill Performance

Generic creative hurts performance because different demographics have different purchase triggers.
Segment creatives by demographic and tailor messages to increase relevance and engagement.

ADVICE

Segment By Product And Destination

Segment campaigns by product and customize creative, copy, and headlines to each target.
Direct ads to product-specific pages to create a seamless, high-converting user journey.

ADVICE

Track Creative Performance Granularly

Use platform KPIs plus client first-party data to evaluate creative performance.
Use tools (like Motion) to analyze specific creative elements and replicate winning components.

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Ever wonder why your ads are underperforming? Your generic creatives might be the culprit! In this video, Paid Social Managers Emily Hlavac and Emma Nold explain why generic ads fail to connect with audiences and how a focus on relevance and segmentation is the only way to boost ad performance. They also share a case study of how a simple creative switch led to massive gains for a client.

Chapters:

0:00 - Introduction
0:27 - Why Generic Creatives Kill Ad Performance
2:49 - How to Track Creative Performance Across Platforms
4:21 - How Different Age Demographics Respond to Ads
7:31 - Case Study: The Power of Segmented Creatives

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