Emily Hlavac

Emily Hlavac, a Paid Social Manager at Solutions 8, dives into the pitfalls of generic ads that fail to resonate with audiences. She emphasizes the critical role of segmentation in boosting ad performance. Emily shares insights on how different age groups respond to advertising, particularly highlighting younger audiences on platforms like TikTok. A compelling case study shows how tailored creativeness can lead to impressive gains, proving that customized messages are far more effective than one-size-fits-all approaches.