Sales Is King 206: Sam Jacobs| CEO + Founder of Pavilion
Aug 21, 2025
In this discussion, Sam Jacobs, CEO and founder of Pavilion, dives into his journey from finance to creating a thriving community for go-to-market professionals. He explores the growing anxiety among leaders due to shorter tenures and the transformative impact of AI on sales. Sam emphasizes the importance of community for success and discusses Pavilion's evolution during the pandemic. He also shares his insights on the future of sales, the need for continuous learning, and his personal definition of fulfillment and success.
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From Firings To Building Pavilion
- Sam Jacobs started Pavilion after repeatedly being fired and feeling insecure about senior job stability.
- He built the community from a Brooklyn sales meetup into a paid membership to find work and create income he couldn't be fired from.
Use Peers To Make AI Output Actionable
- Use peer discussion to interpret AI-generated content and apply it to your real role.
- Join high-quality, relevant peers rather than random groups for useful context and decisions.
Homogeneous Rooms Preserve Community Value
- Mixing very different member types increases complexity and reduces value for senior operators.
- Recreating rooms of similar peers improves exchange and prevents burnout of top contributors.
