30 Minutes to President's Club | No-Nonsense Sales #238 - Playbook Special: Cold Calling
27 snips
Jan 1, 2024 In this podcast, they discuss effective openers for cold calls and the importance of addressing the customer's problems. They also talk about handling objections using the Miyagi framework and pushing away from competitors while gathering prospect information. Additionally, they provide strategies for handling objections and dealing with different types of gatekeepers in cold calling.
AI Snips
Chapters
Transcript
Episode notes
Use Permission-Based Openers
- Avoid common cold call openers like "Did I catch you at a bad time?" and "How's your day going?" because they quickly end conversations.
- Use a permission-based opener that acknowledges the cold call and asks for permission to continue, increasing chances of engagement.
Add Context to Openers
- Include a specific reason or trigger for your call within the opener to give context and reduce randomness.
- Combine the permission-based opener with context to make the prospect more likely to listen.
Attack Specific Problems First
- Lead your pitch with a specific problem your prospect faces rather than a generic value proposition.
- Use language like "typically" to imply you've helped their peers and ask if your solution is "even moderately interesting."