30 Minutes to President's Club | No-Nonsense Sales cover image

#238 - Playbook Special: Cold Calling

30 Minutes to President's Club | No-Nonsense Sales

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Pushing Away from Competitor and Gathering Prospect Information

This chapter discusses the strategy of pushing a prospect away from their current competitor while gathering information about their satisfaction level. It emphasizes the importance of offering an alternative option and using the competitor's name to establish credibility.

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