The Marketing Millennials 315 - The Inside Scoop on LinkedIn Marketing with Alex Rynne, Senior Content Marketing Manager at LinkedIn
7 snips
Mar 5, 2025 
In this conversation, Alex Rynne, Senior Content Marketing Manager at LinkedIn, shares her decade of insights on leveraging LinkedIn for B2B marketing. She reveals common brand mistakes and discusses the importance of video content, emphasizing that LinkedIn has its own identity, distinct from TikTok. The duo also highlights the power of commenting on posts to boost engagement and how authentic personal branding can enhance trust. With tips on audience-centric strategies, this chat serves as a treasure trove for marketers looking to elevate their LinkedIn game.
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Why LinkedIn for B2B Marketers?
- Use LinkedIn to reach your professional audience and decision-makers.
- Don't just create a page and expect immediate results; building relationships takes time.
Common B2B Mistakes on LinkedIn
- Avoid being boring and embrace humor and personality in your content.
- Don't assume B2B buyers don't want entertainment; buying decisions are emotional.
Getting Attention on LinkedIn
- Post consistently and create valuable, audience-centric content.
- Use various content formats like videos, images, and text.