Alex Rynne

In this conversation, Alex Rynne, Senior Content Marketing Manager at LinkedIn, shares her decade of insights on leveraging LinkedIn for B2B marketing. She reveals common brand mistakes and discusses the importance of video content, emphasizing that LinkedIn has its own identity, distinct from TikTok. The duo also highlights the power of commenting on posts to boost engagement and how authentic personal branding can enhance trust. With tips on audience-centric strategies, this chat serves as a treasure trove for marketers looking to elevate their LinkedIn game.

Alex Rynne, who leads global content and social strategy at LinkedIn Marketing Solutions, dives into the vibrant world of B2B marketing. She dispels the notion that B2B is boring, highlighting the importance of creativity and emotional branding. Alex discusses how LinkedIn utilizes storytelling and community engagement to capture audiences. She also shares insights on measuring content success through customer lifetime value and emphasizes the revival of real-life connections post-COVID. The excitement for the Cannes Lions Festival of Creativity adds a splash of inspiration!