In this conversation, Alex Rynne, Senior Content Marketing Manager at LinkedIn, shares her decade of insights on leveraging LinkedIn for B2B marketing. She reveals common brand mistakes and discusses the importance of video content, emphasizing that LinkedIn has its own identity, distinct from TikTok. The duo also highlights the power of commenting on posts to boost engagement and how authentic personal branding can enhance trust. With tips on audience-centric strategies, this chat serves as a treasure trove for marketers looking to elevate their LinkedIn game.