How I Built This with Guy Raz

Live Episode! Peloton: John Foley

Apr 29, 2019
John Foley, the co-founder and CEO of Peloton, shares his riveting journey from e-commerce executive to fitness innovator. He discusses the challenges of launching a high-tech bike that revolutionized home fitness and how he overcame initial skepticism from investors. Foley reveals the importance of community and marketing in Peloton's success and highlights the unique appeal the brand has attracted from celebrities. He also touches on the future of fitness as technology and personal connection continue to evolve.
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ANECDOTE

Candy Factory Job

  • John Foley worked at a Mars candy factory for five years to pay for college.
  • He managed Skittles and Starburst production for North America at 22.
ANECDOTE

CitySearch Experience

  • After working at a pet food factory in LA, John Foley joined CitySearch.com in 1996.
  • He loved the dynamic startup environment and the challenge of working with talented people.
ANECDOTE

Job Loss and Evite

  • After HBS, John Foley's job at BMG Music disappeared due to Napster's disruption.
  • His brother-in-law then offered him a role at IAC, overseeing Evite.com.
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