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Live Episode! Peloton: John Foley

How I Built This with Guy Raz

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Navigating Startup Hurdles in Fitness Tech

This chapter explores the early challenges faced while developing a prototype bike for Peloton, including design flaws and investor skepticism towards pricing strategies. The team navigates the complexities of launching a fitness product, from engaging potential customers through pop-up shops to managing the emotional toll of entrepreneurship. It highlights the resourcefulness required to build a brand amidst financial instability and rapid growth.

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