
Live Episode! Peloton: John Foley
How I Built This with Guy Raz
00:00
Navigating Startup Hurdles in Fitness Tech
This chapter explores the early challenges faced while developing a prototype bike for Peloton, including design flaws and investor skepticism towards pricing strategies. The team navigates the complexities of launching a fitness product, from engaging potential customers through pop-up shops to managing the emotional toll of entrepreneurship. It highlights the resourcefulness required to build a brand amidst financial instability and rapid growth.
Play episode from 35:11
Transcript


