Content marketing and media predictions for 2024, the value of print marketing in a digital age, predictions and opportunities for a company, the shift towards creator distribution networks on social media platforms, experiences with LinkedIn and AI-generated spam comments, debate on the possibility of an AI running for president, and predictions for the year 2024 including potential presidential candidates and the revival of local news.
AI-driven news networks will revolutionize the news industry by delivering personalized news experiences.
Local news will witness a revival through brand partnerships and purpose-driven marketing to reconnect with audiences.
Deep dives
AI-driven news networks continue to launch
In 2024, we will see more AI-driven news networks launching, bringing AI-generated news content to the forefront. These news networks will leverage artificial intelligence to curate and deliver news articles, providing a unique and personalized news experience for their audience.
Local news and journalism make a comeback
Local news and journalism will experience a revival in 2024, as new business models and strategies are implemented to support and sustain local news organizations. This resurgence will be driven by a greater focus on brand partnerships, purpose-driven marketing, and community engagement. Local news outlets will find innovative ways to deliver quality journalism and reconnect with their audiences.
AI plays a role in customer support and conversational advertising
Artificial intelligence will play a significant role in customer support and conversational advertising in 2024. AI-powered chatbots and virtual assistants will provide efficient and personalized customer support experiences, while conversational advertising will leverage AI to create interactive and engaging ads that facilitate real-time conversations with customers.
Generative AI finds its place in marketing processes
Generative artificial intelligence will find its place in various marketing processes in 2024. Companies will leverage AI to automate tasks such as translation, localization, content research, and persona development. While AI will assist marketers in these processes, its impact on content creation may still be limited, as there are certain limitations to AI's ability to generate truly original and inspired content.
A special episode of Content Inc.! I'm bringing in my content marketing colleague Robert Rose to discuss our content, marketing and media predictions for 2024.
------
This episode is sponsored by Lulu.comBooks are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.