2024 Content Predictions [Special Episode] (427)
Content Inc. - The Podcast
The Value of Print Marketing in a Digital Age
This chapter discusses the value of print marketing in a digital age, highlighting the resurgence of print publications and billboards. It explores the effectiveness of print as a lean-back experience and emphasizes the cost-effectiveness of small print runs and exclusive distribution. The chapter also discusses the concept of distributing content through owned media and predicts a focus on owned media, video, and events by brands in 2024.
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