Mixed Signals from Semafor Media Steve Inskeep on NPR cuts, Iran, and radio’s place in the podcast era
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Jun 27, 2025 
Steve Inskeep, the recognizable host of NPR's Morning Edition, shares his insights from years of international reporting. He discusses NPR's challenges under the Trump administration and the vital role of local journalism in today's crowded media landscape. Inskeep reflects on the complexity of covering Iran, drawing from his six visits there, while pondering if Americans are less informed about global politics now. He emphasizes the charm of traditional journalism, advocating for a deeper understanding of the world through curious storytelling.
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Steve's Rigorous Preparation Routine
- Steve Inskeep prepares for his NPR show by constant curiosity and lifelong learning.
- He travels internationally to gather firsthand knowledge and context for reporting.
Radio and Podcast Audiences Differ
- Radio remains massively popular, especially for commuters and millions of listeners.
- Podcasts attract a younger, influential audience, while radio helps reach a broader demographic.
NPR's Multi-Platform Strategy
- NPR has struggled to adapt its successful radio model to digital podcast formats.
- They now produce multi-format content including radio, podcast, and video to reach diverse audiences.
