Mixed Signals from Semafor Media cover image

Steve Inskeep on NPR cuts, Iran, and radio’s place in the podcast era

Mixed Signals from Semafor Media

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Exploring AI's Influence on Marketing and Creativity

This chapter explores the influence of AI on marketing strategies, drawing insights from the Cannes Lions festival. It discusses the dualities of AI's benefits in brand relevance versus the risk of overshadowing genuine business value, while promoting creativity and experimentation among marketers.

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