Tropical MBA: Entrepreneurship & Founder Lifestyle

#752 The 1 Million Dollar Question

20 snips
Apr 25, 2024
Guest
Andrew Jacoby
Entrepreneur Andrew Jacoby shares insights on crafting irresistible offers, leveraging SDRs, and building a team. He discusses risk reversal, transitioning from CEO to operator, and the importance of deep community connections. Andrew delves into core values in business, emphasizing freedom and happiness. Whether a newbie or seasoned leader, this episode offers wisdom to elevate your sales game.
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ANECDOTE

Growth Era's Origin

  • Andrew Jacoby's journey began with outbound sales, starting in the car business and transitioning to selling computers during the dot-com boom.
  • He later found success by hiring an SDR from Macedonia through Upwork, eventually building a seven-figure business.
ADVICE

The Role of SDRs

  • Sales Development Representatives (SDRs) are crucial for initiating complex sales processes, especially for high-value deals.
  • Their primary role is securing initial conversations, not closing deals.
ADVICE

SDR Suitability

  • Businesses should ensure a high customer lifetime value (LTV) of at least $20,000 when using SDRs.
  • A large enough market and a strong closing strategy are essential for successful outbound sales.
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