AI Snips
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Niche Down
- When starting a company, find the smallest possible market you can approach.
- Focus on who your product is "obviously awesome" for and grow through word-of-mouth.
Early Marketing
- Kotn initially focused on press and storytelling to gain traction.
- A pop-up shop experiment revealed the importance of in-person experiences for conveying Kotn's quality and ethics.
Press Outreach
- Target press who cover similar topics, not just those who've covered your story before.
- Find an angle that's interesting to their audience and weave yourself into a larger narrative.