Collaborations With Artists and Artists

It really started fro we just really overlap wt the creative community. That's where we were and a lot of our friends were. It started with just sort of screen printing tea shirts. For us, ah, it was really about engaging with an audience. The most important thing is what's the customer value? What would make them want to go to that next stage? What makes them want to click? A lot of things with ads, while it's the easiest way to sort of turn on the faucet, it's also the lowest in terms of customer value unless you can do something really interesting.