032: To win, you must see content EVERYWHERE (with Clifton Sellers)
Oct 15, 2024
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Clifton Sellers, an expert in personal branding and content creation, shares insights on how founders can leverage consistent quality content. He emphasizes that everything can be turned into content, urging creators to seize every moment. The discussion touches on establishing unique positioning, effective writing techniques for founders, and the transition to YouTube. Clifton also highlights the importance of balancing authentic storytelling with delivering genuine value, all while building a supportive community.
Consistency in content creation leads to increased visibility and engagement, contrasting the fear of inadequacy that new creators often face.
Developing a strong personal brand requires clarity in identity, audience, and value proposition, enhancing a creator's unique positioning in the market.
Deep dives
The Evolution of Content Creation
Creating content is a journey that benefits from consistency and persistence, rather than perfection from the start. Many aspiring content creators hesitate due to the fear of inadequacy or the challenges of getting started, often feeling intimidated by the perceived success of others. However, those who achieve visibility and engagement often have simply put in the time and effort, producing content regularly. It's essential to realize that the only difference between one's own content and that of successful creators is often the number of videos or posts they've published.
Understanding Content's Impact on Business
Content creation plays a crucial role in driving return on investment (ROI) for businesses, which can be difficult to measure in traditional terms. Daily writing and creation from a founder’s perspective can enhance various aspects of a company's operations, influencing everything from sales to employer branding. Companies that prioritize consistent content see a cumulative positive effect, as audiences engage with the brand over time. This long-term impact makes it clear that content is an integral aspect of a brand's marketing strategy, rather than simply an additional task.
Crafting a Personal Brand Strategy
Developing a strong personal brand can be achieved by focusing on three key aspects: identity, audience, and value proposition. Creators should clearly define who they are, whom they serve, and what unique value they provide, ensuring that their content reflects these elements. To avoid overwhelming themselves and their audience, creators are encouraged to convey their message across multiple posts and formats, rather than attempting to encapsulate everything in one piece. This iterative approach helps in cementing their brand while also allowing for growth and adaptation over time.
The Role of Community in Content Creation
Having a supportive community is vital for creators, providing accountability, inspiration, and the opportunity for collaboration. Engaging with peers facilitates growth and offers fresh perspectives on challenges faced in the content creation journey. As creators share their experiences, they not only build their own brands but also uplift others, fostering an environment of learning and mutual support. This interconnectedness within the community encourages individuals to step outside their comfort zones and explore new avenues of content opportunities.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) are joined by Clifton Sellers (@LegacyBuilder__) to discuss how to grow on social media, finding your unique positioning, the value of content for founders, and much more.