032: To win, you must see content EVERYWHERE (with Clifton Sellers)

Clifton Sellers, an expert in personal branding and content creation, shares insights on how founders can leverage consistent quality content. He emphasizes that everything can be turned into content, urging creators to seize every moment. The discussion touches on establishing unique positioning, effective writing techniques for founders, and the transition to YouTube. Clifton also highlights the importance of balancing authentic storytelling with delivering genuine value, all while building a supportive community.