Decoder with Nilay Patel Recode Decode: Rose Marcario
Jun 26, 2020
Rose Marcario, the former CEO of Patagonia, shares insights on how her company intertwines activism with business. She discusses the origins of the Facebook ad boycott that Patagonia initiated and the broader implications it has for corporate responsibility. Marcario emphasizes the need for more "good actors" in business and evaluates other leaders like Jeff Bezos. The conversation raises intriguing questions about "compassionate capitalism" and examines how companies can effectively navigate social issues while maintaining their brand identity.
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Patagonia's Activism
- Patagonia has a history of activism, including suing the Trump administration.
- This was initially seen as radical but has become more common.
Brand and Activism
- Patagonia's activism is a core part of its brand, not just virtue signaling.
- It's a business, social, and moral decision rooted in protecting the outdoors.
Suing the President
- Suing the president over public lands was an easy decision for Patagonia.
- It aligned with their values and ultimately benefited the brand.