Recode Decode: Rose Marcario
Decoder with Nilay Patel
00:00
Corporate Activism in Changing Landscapes
This chapter explores the proactive measures taken by companies to address environmental policy changes after a leadership shift, focusing on Patagonia's transformative journey into activism. It discusses the growing trend of corporate involvement in social issues, emphasizing the importance of aligning brand values with customer expectations and the role of grassroots organizations. Additionally, the conversation highlights the challenges businesses face in maintaining their identity while appealing to diverse consumer beliefs, advocating for meaningful engagement in societal issues.
Transcript
Play full episode
