
Free Time with Jenny Blake
263: Finding Product-Market-Founder Fit and Launching Downhill Sales Snowballs ☃️ through Relationship-Marketing with Michelle Warner
Jan 30, 2024
Michelle Warner, business strategist, discusses the three growth stages for small business owners, fixing broken business models, validating product-market-founder fit, the difference between relationship-based and traffic-based sales and marketing, borrowing aligned audiences, leading monthly Q&A sessions, and imagining sales as a downhill snowball.
44:33
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Quick takeaways
- Properly aligning the business model with the appropriate growth stage is crucial for small business success.
- Choosing the right marketing approach, either relationship-based or traffic-based, can significantly impact conversion rates.
Deep dives
The Importance of Finding Product Market Founder Fit
It is crucial for small business owners to find the right product market founder fit. Many businesses struggle because they either stay in the validation stage for too long, focusing on perfecting their product before diving into marketing and sales, or they rush into the foundation stage without fully exploring and liking their sales stage. The key is to properly align the business model with the appropriate stage and make intentional decisions about the type of products and services to offer. This way, business owners can avoid frustration, build sustainable businesses, and enjoy what they do.
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