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263: Finding Product-Market-Founder Fit and Launching Downhill Sales Snowballs ☃️ through Relationship-Marketing with Michelle Warner

Free Time with Jenny Blake

CHAPTER

Relationship Marketing vs Traffic Marketing

This chapter explores the difference between relationship marketing and traffic marketing, highlighting how they are aligned with selling different types of products and services. It emphasizes the importance of building strong relationships with potential clients and understanding the stages of small businesses. The chapter also discusses the metrics mishaps associated with relationship-based and traffic-based business models.

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